![]() Also during the 1950s, Pressman took advantage of other licensing opportunities. Its success led to the introduction of the Nurse Bag, followed by licensed items that drew on the popularity of the Barbie Doll: the Barbie Nurse Bag and the Ken Doctor Bag. It was Lynn's influence that led to another major success for the company, the 1956 debut of the Doctor Bag, developed as a way to help children overcome their fear of doctors. In addition, the business left Brooklyn for a larger, modern plant in Patterson, New Jersey, and executive offices in Manhattan. Within five years, Eibetz was out, the partnership dissolved, Lynn Pressman appointed vice-president, and the company renamed Pressman Toy Company. Pressman reached a turning point in 1942 when Jack Pressman married Lynn Rambach, who became an active participant in the business. Another comic strip that Pressman licensed was Dick Tracy, launched by cartoonist Chester Gould in 1931. Also in the 1930s, Pressman sold licensed toys based on Little Orphan Annie, a newspaper comic strip created by Harold Gray in 1924. In particular, the company launched a number of products based on Walt Disney's hugely popular movie Snow White and the Seven Drawfs, the first feature-length animated film. In the 1930s, Pressman was one of the pioneers in the toy industry in licensing comic strip and film properties. ![]() Pressman added other indoor games, such as table tennis sets, as well as building sets and sewing kits for children's role playing and outdoor items like ring toss and golf. ![]() Whatever the truth of its origins, Chinese Checkers proved to be a boon to the fortunes of Pressman, and the company continues to sell the game today. It was an odd (hence "chinese") variation of the game Halma, purportedly invented in England during the 1880s and played on a square board rather than the star shape employed by Chinese Checkers. Pressman & Company's first major success was the 1928 acquisition of the rights to Chinese Checkers, a game that in fact had nothing to do with China. As the nation's economy heated up and his business flourished, in 1925 he took on a partner, Max Eibetz, to look after the factory while he concentrated on merchandising. The company is run by the second generation of the Pressman family.Īfter serving in the military during World War I, Pressman's founder, Jack Pressman, returned home to launch a Brooklyn toy company. Over the years, the company has shrewdly licensed popular film and television properties in order to develop and market best-selling games and other toys, including Disney's Snow White in the 1930s, The Mickey Mouse Club in the 1950s, hit television game shows Wheel of Fortune in the 1980s and Who Wants to be A Millionaire? at the end of the 1990s, and more recently Spiderman, the successful film based on the comic book hero. In addition to corporate offices located in Manhattan, Pressman operates a factory in New Brunswick, New Jersey, which produces some 85 percent of its products. ![]() Family owned and operated, Pressman Toy Corporation is America's third largest games manufacturer. ![]()
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